![]() ![]() Samsan Tech’s shabby headquarters also capture the essence of many startups’ first offices. True to how image recognition software sometimes experiences flaws in real life (or in American TV shows about startups), Samsan Tech’s computer vision platform labels Nam Do-san’s father’s face as a “toilet,” resulting in a humorous beat-down. Nam Do-san’s company, Samsan Tech, works on image recognition software. At least at a high level, the series correctly portrays basic facts about how startups work, and accurately uses technical terms to portray software development. Let’s start with what Start-Up gets right. What’s an accelerator? Is it the pedal that makes your car go faster? So what exactly does this series look like from a tech insider’s perspective? Yet, it lends prominence to a growing part of South Korea’s economy, and a world that offers South Korea’s youth better opportunities than a traditional chaebol career may afford. However, despite the drama’s name and the promises its synopsis makes, Start-Up doesn’t stray too far from stereotypical Korean drama tropes. ![]() Kim Sun-ho‘s investor character Han Ji-pyeong rounds out the main cast. Alongside her, Nam Joo-hyuk plays Math Olympiad champion and fellow startup aspirant Nam Do-san Kang Han-na plays Dal-mi’s older sister Won In-jae, who also aspires to break free of her stepfather’s controlling grasp by founding her own company. This Netflix original K-drama stars Bae Suzy as Seo Dal-mi, a hopeful entrant to the startup world. Accelerators, venture capitalists, and founders-K-drama Start-Up‘s synopsis enthralled me, since I’m a Silicon Valley native who’s worked for actual startups like Uber and Stripe.
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